Pete’s Ice Cream Ely, Nevada
Margolies’ American roadtrips captured images of novelty architecture: the quirky, charming buildings he saw disappearing. His images were stark, deliberate, and colorful. His use of slide film lent to richer colors and more contrast, and his choice to shoot on clear, sunny days helped eliminate any visual distraction.Â
These road trips culminated in Margolies’ Roadside America collection, an archive of 100,000 miles and over 30 years of photographs—a toast to endearingly eccentric advertising and the waning art of the American pitstop.
